Today I finally visited a new store that opened a couple of months ago called ‘& Other Stories’. This store found on Regent Street in London is the newest invention by the famous, Swedish H&M Group. I wouldn’t say that the clothes by & Other Stories are a traditional representation of Scandinavian style, yet, they definitely have got elements of the cool, understated Scandi feel that brands like Acne represent. On the other hand, the clothes have a bit of flair from Parisian chic which is my second favourite fashion school of thought.
I liked the wide selection of bags and simple, summer dresses. Their blouses with sheer fabrics were also lovely. Plus side of & Other Stories is the price point which is significantly less than those of more designer-like Nordic labels. I had to keep my wallet close to wraps though because I’m trying to be good right now and save my pennies for next holidays. I shall be returning to & Other Stories at another time to purchase some of their pieces which I can see will be very easy to mix and match with what I already have in my wardrobe. Jättekul!
& Other Stories
256 – 258, Regent Street, London, W1B 3AF, United Kingdom
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